Wednesday, February 20, 2013

Watch: HAIM's Music Vid for "Falling"

HAIM is a band that you will undoubtedly be hearing a lot about over the next few months. The group, comprised of three sisters - Este, Danielle, and Alana Haim along with drummer Dash Hutton all hailing from L.A. The group released a three-song EP called Forever last fall, and have been churning out hit after hit (after hit, after remix-hit, after hit music video, etc. etc.).

The title track off of their next EP, Falling (due out April 1) has just been paired with a music video, released today. The song sparkles with the late-80s/early-90s pop glory that the rest of the group's music plays into.

Mix one part funky guitar riff; one part shoulder-shake-inducing bass line; one part catchy vocals (usually layered with glorious simplicity); and one or two parts of a few hand claps or shouts of "HEY!" and you've got HAIM's illustrious version of pop music nailed down. Check out the recipe for yourself with their new video, which leaves the girls in an area unexplored in their previous videos: the wilderness.

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