Wednesday, May 8, 2013

Watch: Smith Westerns' Dreamy Video for "Varsity"

A track that has been pumped through my earbuds nearly everyday since its release, Smith Westerns' "Varsity" was fitted with a music video and released today (via PitchforkTV). The track is a representation of everything Smith Westerns has done well in the past and builds on it ten-fold, lyrically and musically. The depth of the track is pure pop brilliance, basically sugar coated with the motifs the group has been known to feature in their music: the unpredictability and dreaminess of young love.

The video's colors and visual motifs fit the song perfectly, and the song itself gives reason to believe that the album, Soft Will (June 25 via Mom+Pop) will be the band's best effort to date.

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